Amed Clinic

Design Lead

Oct 2019

Anti-aging is now over. People want to set themselves free from beauty dictate and impossible promises. They are mistrustful with exaggerated claims and want to use product that can sublimate their age instead of being someone that they are not. The marketing used for « Pro-Aging » should be mild, credible and de-dramatizing. Positive claims around skin tone and textures should be used instead of « anti » claims.


Brian Liu makes art direction and design.

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Selvsikker is the solution of the morning preparation for every guy´s very first date. With a strong focus on functionality, Selvsikker is a fail-safe solution for you to rely on. Opting for the best, consciously selected clothing that is simple-yet-elegant, parired with products that provide effective and gentle care.

We make sure that everything goes right at that very special date for brave guys.

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You have been scoping someone out for a few weeks, and you like what you see. Maybe you´ve been flirting in the elevator at work. Maybe you got her number when you helped her recover all those groceries she drpped in the partking lot.

No matter how you slice it, she likes what she´s seen so far, and she´s willing to give you a chance to be the only guy she kisses for the foreseeable future. This is about first dates.

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The branding explores the elegance and simplicity

Enjoy dating,
a good talk and wine.

Who doesn’t enjoy a good glass of wine in a beautiful place being in good company.

Cologne, clothes and senses. These are parts of the equation developed to get a first yet good impression. You´ll date as never before, because you´ll date with most of the work done, just be yourself and enjoy with a good talk with a nice person.

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No matter how you slice it, she likes what she´s seen so far, and she´s willing to give you a chance.

Brand perception improved positively, conversion increased by 25% and 90% of people surveyed liked the new rebranding.



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